For the last week or so, I have been studying and researching the market of “organizational communication training” available to the public. My findings show market saturation in the area of “interpersonal communication education and awareness.” There are many companies and consultants that promise to improve organizational communications by utilizing existing published data. Specifically, most, if not all, companies and consultants promise to do the same thing by teaching widely accepted core principles such as:
1. Active listening
2. Clarification
3. Say what you mean; mean what you say
4. Be specific, avoid flowery talk that confuses message
5. Keep message accurate and honest
6. Be aware of non-verbals
7. Understand message from messenger’s point of view
8. Know your audience or co-communicator
9. Think before you talk; choose words carefully
10. Know your style as to what you are and are not comfortable with
11. At all times, stay positive, optimistic, and supportive so others see you as “approachable”
Although I believe the above commandments (information) to be 110% true and highly effective, this is not what you offer. Your mission and vision is NOT to improve communication by presenting tweaked published information in the form of workshops and seminars.
What makes YOU different and unique is that you have a product or talk tool technology that is easily applied…a product that provides the answer in the form of a newly discovered, groundbreaking, revolutionary system based on principles of psychology. And you are the developer and presenter of interactive TALK2ME© seminars, where the rubber meets the road.
In order for one to fully understand the significance of this system, I will try to explain, utilizing the following analogy: They say that in order to find a silver bullet vaccine that promises a cure for (let’s say) cancer, one must first research as to what causes cancer. Once someone identifies the variable(s) that cause cancer, researchers can then hone in on formulas that prevent or even cure. Dr. O’Grady, you discovered the cause(s) of effective and non-effective communication! We were born with it for heavens sake! From that, you developed a cure!